MLB Network: Ready For Opening Day With New Games Packages, More Subs, Advertisers
Channel Adds Tuesday Doubleheaders, Friday-Night Contests
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FCC Puts Broadcasters On Notice About Nondiscriminatory Advertising
Stations Could Lose Licenses If Ad Contracts Are Not Certified
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March Madness: A Virtual Advertising Sellout
Bogusz, Diament Head Combined Selling Effort For CBS, Turner
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CAB: Cable Advertising Hits New Record
More money was spent on cable advertising on both the national and local levels in 2010 than ever before, according to the Cabletelevision Adv
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Kmart Pins Official WWE Sponsorship/Advertising Pact
Retailer To Serve As Presenting Sponsor For All Of The Group's Live Events In 2011, Run Ads In 'Raw,' 'Smackdown'
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Advanced Advertising 3.0: Online Video May Force TV To Pick Up The Pace
Panelists Debate Over-the-Top Threat and Cable's VOD Opportunity
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Advanced Advertising 3.0: Addressability's The Goal
Panelists Weigh Short-Term Interactive Add-ons Vs. Targeting Technologies
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Advanced Advertising 3.0: SMGx Execs Eye 100% Addressable Universe By Decade's End
Muszynski, Scheppach Call For Industry Constituents To Accelerate Growth
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WPP'S Sorrell Calls for Self-Regulation in Addressable Advertising
Ad Group Topper Wants Government To Stay Out Regarding Privacy Concerns As Technologies Improve
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Wrigley No Longer Has Any Advertising Skin In MTV Series
Joins GM, Taco Bell As Marketers To Withdraw From Controversial 'Skins'
