Advertising

Sports Summit: Sports Programming Scores With Advertisers

Live Sports, Digital Offerings Draw Big Audiences and Engaged Viewers, say Ad Exes

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By: by R. Thomas Umstead | Jun 19 2013 - 4:27pm

Viacom Ad Sales Turn Positive in Q2; Earnings Drop

Overall Revenue Declines 6% to $3.1 Billion

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By: Jon Lafayette (Broadcasting & Cable) | May 1 2013 - 10:14am

Upfronts 2013: TruTV Slates Three New Series, Seven Pilots

Net Renews 'Upload With Shaquille O'Neal,' 'Guinness World Records Gone Wild'

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By: Tim Baysinger | Apr 17 2013 - 4:19pm

Comcast to Widen World of Addressable Ads

Source: MSO Plans to Have Invidi’s Targeted-Ad System Deployed Across U.S. Footprint by End of 2014

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By: Todd Spangler | Mar 14 2013 - 5:29pm

Common Cause Outlines Media Reform Battle Plan

Focuses on Political Ad Disclosure, Mergers and Getting a More Deregulatory Chairman

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By: John Eggerton | Feb 28 2013 - 10:22am

Advanced Ads: Agencies Can't Wait for Multiplatform Measurement

Zenith's Nitti Says Consumers Are Ahead of Industry’s Ability to Monitor

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By: Todd Spangler | Feb 27 2013 - 8:29pm

Advanced Advertising: Get Creative When Using All Tools in the Toolkit

Panelists Urge Versatility During Session at 'B&C'/'MCN' Confab

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By: Dade Hayes -- Broadcasting & Cable | Feb 27 2013 - 5:33pm

Advanced Ads: Dish Exec: Hopper Not Affecting Our Clients

Panelists Offer Best Uses for Addressable Ads at 'B&C'/'MCN' Event

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By: Andrea Morabito -- Broadcasting & Cable | Feb 27 2013 - 5:26pm

TiVo Matches TV Viewers With Their Web Usage

Claims to Offer Largest Single-Source Sample for Cross-Platform Measurement

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By: Todd Spangler | Feb 26 2013 - 1:53pm

Viamedia Inks Deal for Rentrak's TV Ratings

Cable Ad Rep Firm to Use Rentrak TV Essentials Service

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By: Todd Spangler | Feb 6 2013 - 9:51am