Advertising

DirecTV Cites Comcast Media Center in False-Advertising Suit

DBS Provider Claims Cable Operator-Owned Facility Rendered Survey Results Inadequate

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By: By Linda Moss | Jul 27 2007 - 10:33am

Advertising Must Adapt

A Key Strategy: Following Eyeballs To New Platforms

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By: By Linda Haugsted | May 12 2007 (All day)

Panelists Discuss Challenges of Multiplatform Advertising

Ponder Future of 30-Second Spot, Upfront

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By: By Linda Haugsted | May 9 2007 - 2:03pm

Advertisers Defend Graphic Shows

Parents Television Council Draws Hostile Response at ANA TV Forum

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By: By Linda Moss | Mar 20 2007 - 3:17pm

Cuban Urges Advertisers to Go HD

HDNet chairman Mark Cuban pushed for more ads to be produced in the HD format at an ad-industry gathering in New York

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By: By Multi Channel News Staff | Sep 28 2006 - 12:09pm

Advertisers Target Bathroom Mirrors

It seems that any venue these days offers a potential target for advertisers, including bathrooms.

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By: By Steve Donohue | Aug 18 2006 - 9:44am

Rainbow’s Mag Rack Goes After Advertisers

On-Demand Service To Also Let Affiliates Pick and Choose Fare

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By: By R. Thomas Umstead | Feb 11 2006 (All day)

Hunting for Dollars: Local Advertisers Help Time Warner Develop Content

Like other Time Warner Cable systems, the Rochester, N.Y., division has launched local video-on-demand content. But Ro

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By: By Matt Stump | Jan 14 2006 (All day)

Group Seeks VOD Advertising Solutions

ID!A Brainstorms on Means of Measuring Emerging Platforms

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By: By Linda Moss | Aug 13 2005 (All day)

Atlas Enters the VOD-Advertising Fray

The video-on-demand advertising segment is getting a little help from Atlas, a digital-marketing organization that hel

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By: By Matt Stump | May 23 2005 (All day)