Advertising

Canoe Seeks MRC Approval for VOD Ad Service

MSO-Owned Firm Begins Accreditation Process for Dynamic Ad Insertion

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By: Todd Spangler | Feb 4 2013 - 1:06pm

DirecTV Tees Up 'TV Everywhere' Ads With FreeWheel

Operator Plans to Launch Video Ad Insertion for Mobile, Web Platforms Toward End of 2013

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By: Todd Spangler | Jan 31 2013 - 9:01am

Upfronts 2013: Cartoon Network Slates Nine New Series

‘Beware the Batman,' LEGO's ‘Legends of Chima,' Among Summer Offerings

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By: Andrea Morabito (Broadcasting & Cable) | Jan 28 2013 - 3:04pm

Sony's Gracenote Widens TV Ad Play

Announces Deals with Invidi, DG and mDialog for Ad Solutions Based on Auto Content Recognition

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By: Todd Spangler | Jan 16 2013 - 1:53pm

Schiller, Bhatia, Fischer Add Duties at NBCU Ad Sales

Shea Takes on Cross-Portfolio Deals

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By: Jon Lafayette (Broadcasting & Cable) | Dec 11 2012 - 2:34pm

OnScreen Summit: TV Everywhere Not Quite There

Netflix, iTunes Thriving Because Interface is Facile

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By: Mike Malone (Broadcasting & Cable) | Dec 6 2012 - 5:37pm

NAB Defends JSAs Against Effort to Make Them Attributable

Tells FCC They are in Public Interest; No Reason to Treat TV, Radio the Same

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By: John Eggerton | Dec 4 2012 - 9:14am

Election Tally: $3.1B Spent on TV Ads

Local broadcast Tallied $2.9 billion, up 86% from 2008

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By: Jon Lafayette (Broadcasting & Cable) | Nov 30 2012 - 12:54pm

TWC Media Will Stir AT&T U-verse Into Ad Mix in 15 Markets

MSO Joins Comcast in Integrating Telco’s TV Homes With I+ Platform

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By: Todd Spangler | Nov 27 2012 - 11:57am

Sources: Genachowski Proposes Making Some JSAs Attributable

Brokering Stations Would Count Partners Toward Local Ownership Caps

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By: John Eggerton | Nov 15 2012 - 11:55pm