BlackArrow Extends Linear TV Ad Systems To Multiple Screens
Dynamic ad-management vendor BlackArrow is touting a suite of services designed to let pay-TV operators use traditional linear TV advert
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By: Todd Spangler | Oct 4 2012 - 5:10pm
FCC Won't Close Proceeding On Joint Sales Agreements Attribution
The FCC has decided not to terminate its open proceeding on whether TV station joint sales agreements and the FCC's attribution rules.
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By: John Eggerton | Sep 28 2012 - 10:48am
TV Shows Signs of Escaping Recession: Veronis Suhler
Spending on TV is expected to increase 6.5% this year, with subscription TV growing 5.8% annually from 2011 to 201
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By: Jon Lafayette (Broadcasting & Cable) | Sep 26 2012 - 11:02am
Showtime Names Heads of Marketing, Advertising
Frank, Gould Promoted to Co-VP, Overseeing Multiplatform Programs
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By: Tim Baysinger (Broadcasting & Cable) | Jul 9 2012 - 7:16pm
VOD Represents $1 Billion Advertising Opportunity: Rentrak Trend Report
Measurement Company Estimates FOD Transactions Grew 17% to 6.8 Billion in 2011
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By: Mike Reynolds | Apr 19 2012 - 3:39pm
Advanced Advertising: ITV Won't Be Affected By Canoe Changes
Cable Consortium's Attempts to Reinvent' Wheel Caused Logjam behind It; Industry Can Now Move Forward
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By: Tim Baysinger | Mar 1 2012 - 1:44pm
Advanced Advertising: Addressable Ads Still Face Hurdles
CPMs, Marketplace, Cooperation Have to Evolve: Panelists
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By: Andrea Morabito (Broadcasting & Cable) | Mar 1 2012 - 12:40am
Advanced Advertising: Comcast's Jenckes Sees Plenty of ITV Ad Opportunities
Exec Also Bullish on VOD Mid-Roll Dynamic Ad Insertion
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By: Mike Reynolds | Feb 29 2012 - 11:08pm
Cinema Advertising Outfit Buys Ticket to Upfront
NCM to Hold Event for Media Buyers in May
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By: Jon Lafayette (Broadcasting & Cable) | Feb 21 2012 - 4:37pm
Digital Video Leaders to Stage Advertising Upfronts: WSJ
Google, Hulu, Microsoft, Yahoo! to Make Presentations in Manhattan during April
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By: MCN Staff | Feb 17 2012 - 2:59pm
