Advertising

Advanced Advertising: Data Will Drive Addressable Market

Addressability Helps Advertisers Buy Smarter

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By: Mike Farrell | Nov 13 2012 - 6:06pm

Nat Geo Gets Ready for 'Preppers' Return

Sponsors Line Up in Front of Big Promo Push

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By: Jon Lafayette (Broadcasting & Cable) | Nov 12 2012 - 2:46pm

Fox Appeals Hopper Decision to Ninth Circuit

Programmer Wastes No Time in Wake of Lower Court's Rejection of Preliminary Injunction

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By: John Eggerton | Nov 10 2012 - 2:03am

87 Million Smart TVs in 2016: Parks

New Study Sees Opportunities for Connected TV Advertising

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By: George Winslow (Broadcasting & Cable) | Nov 9 2012 - 12:52pm

AMC Networks' Q3 Profts Hampered by Dish Takedown

Ad Revenues Rise 9.1% on Strength of Original Shows

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By: Jon Lafayette (Broadcasting & Cable) | Nov 8 2012 - 11:17am

Court Denies Fox Injunction Against Dish's Hopper

But Fox Says Sealed Decision also Finds AutoHop Copies Violate Copyright, Contract

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By: John Eggerton | Nov 8 2012 - 1:42am

Comcast Spotlight to Plug AT&T U-verse Into Ad Interconnects

MSO Ad Division to Integrate Telco’s TV Homes Into I+ Platform Dec. 31

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By: Todd Spangler | Oct 24 2012 - 4:34pm

Sunlight: $34.5M Spent in October on Senate Race Ad Buys

$100M Allocated Overall throughout Month

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By: John Eggerton | Oct 24 2012 - 2:32pm

Turner Broadcasting Names Shimmel SVP of Ad Sales, Sports Research

Ex-Nielsen Exec Will Oversee Research Analysis, Strategy Support for Ad Sales Units

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By: Tim Baysinger (Broadcasting & Cable) | Oct 23 2012 - 1:35pm

'American Horror Story' Return Scares Up 3.85M Viewers

Second Installment of FX Franchise Up 21% over Debut

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By: Andrea Morabito (Broadcasting & Cable) | Oct 18 2012 - 3:31pm