MCN - December 9, 2001

Numerous high-profile cross-platform advertising deals have been finalized since last spring, but as two major media buyers made clear during a Western Show panel here two weeks ago the negotiations leading up to such announcements are "arduous," time-consuming and sometimes futile.

• Broadband Week
• Real Relaunches 'RealOne,' Exent Signs Deal in Canada
• Microtune, nCUBE Team on VOD Chip
• SONICblue Marches Ahead with New DVRs
• IP Voice Calls at Western, But Ops Will Hold the Line
• Always On
• Interface Overload Retards Interactivity

• Finance
• MSOs Differ on Strategies to Drive Cash-Flow
• Liberty, UGC May Finally Seal Deal
• WOW Takes Over ex-Americast Systems
• Industry Stocks
• Salomon Cools On Blockbuster

• Marketing/Advertising
• Time Warner Targets 'Cocoons' in L.A.
• Family Yule Promo Tops $4M Locally

• Op-Ed
• Backtalk
• The AT&T Jump Ball

• People
• People

• Policy
• FCC Backs Time Warner In Gemstar EPG Dispute
• Supremes Pass on Cable-Cap Review
• Courtroom Cameras Bill Clears Panel

• Programming
• AT&T 3 Provides Outlet For Broadcast Syndicators
• Hoops Package Clears Blackout Hurdle
• Review
• HBO's 'Pad' Special Sketches Series Potential

• Through the Wire
• Through the Wire

• Top Stories
• People Skills Set Parsons Apart
• Paxson Attacks NBC's Telemundo Deal
• Ergen Defends Merger as Foes Line Up
• DirecTV Wins a Must-Carry Dispute
• Levin Opts To Retire
• Left @Homeless, Subs Seethe
• Claim: Program Access is Unconstitutional
• Cable's Q1 Scatter Sales Firm Up
• Excite Deal Is Derailed, AT&T Takes Hardest Hit
• AT&T Contest Enters Endgame
• Pittman's a Man Ever on Message
• AT&T Balks at Hoop Surcharge
• ESPN Closes in on World Cup, MLS
• Diva Doesn't Want to Aggregate Content
• Levin Leaves A Wealthy Man
• Discovery to Lease NBC Kids Block
• Trade Commission Opens IPG Hearing
• 4th Circuit Upholds DBS Must-Carry
• Study: TV Guide Viewers Order More PPV Titles
• This Just In
• This Just In