MCN - April 28, 2008

It’s upfront season, and Hispanic TV networks are getting ready to present their 2008-2009 lineup to advertisers in New York City. But marketers and programmers can expect a very different dynamic from previous years, including the entry of new, smaller players to the upfront market and some big-name absentees.

• Content
• Plum New Gig
• Elvis Mitchell In TCM's House

• Customers
• Portal to Assist in Mixing Up Do-It-Yourself Ads
• Helping HBO Set Its Sites On

• Face2Face
• Face2Face

• Interaction
• Access
• Broadcasting Online Video
• Scan Forward
• Close the Curtain
• Volume Control
• Volume Control

• Newsline
• Nat Geo Gets Visual on Web
• Oxygen Models a New Look
• Showdown With Showtime
• Pivot Gets Tabled
• Charter Execs Exit in Reorg
• Oprah's Big Pitch
• Coda
• Coda

• Platforms
• Slamming on Bit Brakes
• Quick Hits

• Rules
• FCC’s McDowell, Martin Still Split
• Martin Balks At 'Stay’ Bid

• Scoreboard
• Cable Picks Up
• Brooks Gets Back In
• Business Gets 'Tougher’ for DirecTV

• Through the Wire
• Through the Wire

• Top Stories
• The 75-Cent Solution