MCN - July 13, 2009
Cover Story
Cox to Boost 'Primetime’ Titles
Cox Communications is doubling down on a video-on-demand strategy it has dubbed “TV Anytime,” to let subscribers watch their favorite shows where most people still watch television: on TV. By Oct. 1, the cable operator is aiming to offer 100 “of America’s top-rated television programs from that week,” Cox president Pat Esser said, from more than 20 networks the day...
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