Bravo Nets Applause For ‘Supermodel,’ ‘Dance’
Series Finale, Debut Drive Solid Ratings For NBCU Service
By Mike Reynolds -- Multichannel News, 4/4/2008 6:18:00 PM
Holly Kiser wasn’t the only winner Thursday night, as Bravo scored with the finale of Make Me A Supermodel and the debut of its latest competition series Step It Up & Dance.
The April 3 first-season series finale of Make Me A Supermodel, in which Kiser topped three male model finalists to win $100,000, a modeling contract with New York Model Management and a fashion pictorial in GQ magazine, garnered a series best 1.39 million viewers, including 899,000 adults 18 to 49, according to Nielsen Media Research data.
Those numbers marked 43% and 31% increases over the 938,000 total viewers and 687,000 of Madison Avenue’s prized watchers that tuned in the prior elimination installment March 20.
Overall, Make Me A Supermodel averaged almost 1.05 million viewers over 12 episodes and a reunion show, including eight telecasts watched by more than 1 million. The series 18-to-49 count stood at 732,000 of those viewers on average.
Meanwhile, last night’s 11 p.m. premiere of Step It Up & Dance, came out of the gate as the network’s strongest show ever in the time slot with 826,000 viewers and 574,000 adults 18 to 49. That represented gains of 75% and 78% over time-period averages, according to network officials.
During the Step It Up & Dance opener, 12 dancers from around the country moved into their LA loft, met host, Elizabeth Berkley, mentor and Tony-Award winning choreographer, Jerry Mitchell, and competed in their first challenge for guest judges Jaime King and Spice Girl Mel B.
The show had the dancers in front of a live audience, joined by legendary burlesque performer, Cati Jean and her dance troupe L'effleur Des Sens, and 40 Deuce's Carolina Cerisola, performing a choreographed "Apache Tango," a highly dramatic, erotic and aggressive dance associated with Parisian street culture.
Step It Up & Dance moves into its regular 10 p.m. Thursday time period April 10.
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