Tweet

Discovery Gets New Marketing, Branding Officer

Former MTV Networks Exec To Lead Network's Marketing, Branding Initiatives

By Larry Barrett -- Multichannel News, 4/16/2008 8:04:00 AM

Discovery Communications Wednesday named James Hitchcock its new Marketing and Branding Officer.

Hitchcock, who most recently served as senior vice president of marketing and creative for MTV Networks’ CMT, will be responsible for leading Discovery Channel’s various branding, marketing and advertising efforts to “maximize business and programming objectives.”

“Discovery Channel has always charted a bold course in programming and brand identity.  James continues that tradition by bringing a fresh, invigorating approach to his craft and by pushing beyond the boundaries of traditional marketing,” John Ford, President and General Manager, Discovery Channel, said in a statement.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• WICT Picks New Board, Chair

• Lifetime Wants Viewers To Cook Themselves Thin

• Housewives, Top Chef Whip Up Strong Ratings for Bravo

• MASN Sets Nationals Primetime Special

• GolTV Nets Rights to Top Brazilian Soccer League

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Grab Networks

  

  Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes and tags video assets- turning cl..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Increasing Efficiency in Digital Distribution of Media
• The Local Origination/Leased Access Metamorphosis