BBC Buys Lonely Planet
U.K. Media Giant Buys Travel Guide Publisher
By Multi Channel News Staff -- Multichannel News, 10/1/2007 5:52:00 AM
BBC Worldwide purchased travel guide publisher Lonely Planet, part of an effort to increase operations in Australia and America.
Terms weren’t disclosed, other than founders Tony and Maureen Wheeler retain 25%. CEO Judy Slatyer and her management team remain in place, and the company’s headquarters remains in Melbourne, Australia. Lonely Planet also has operations in Oakland, Calif., and the United Kingdom.
The BBC said the acquisition would enhance Lonely Planet’s “visibility and growth potential, particularly in the digital arena, as well as providing their users access to the wide range of BBC content which connects with their interests -- from Michael Palin’s New Europe to Planet Earth.”
Lonely Planet publishes around 500 titles including specialist activity guides, shoestring guides and phrasebooks, in various languages. Lonely Planet Television’s flagship series, Lonely Planet Six Degrees, produced for Discovery Networks, is now in its third season and screens in more than 100 countries. Its travel video site, lonelyplanet.tv, lets travelers upload and watch their own video as well as view videos created by Lonely Planet. Lonely Planet also has a program on Current TV called Lonely Planet Bluelist, consisting of three-minute travel video podcasts.
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