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Study: Bravo the Real Reality Deal

By Linda Haugsted -- Multichannel News, 11/9/2005 8:30:00 AM

Viewers are watching reality shows really closely on Bravo.

Recent survey results released by IAG Research -- which tracks reality-television shows across all genres and networks -- showed that three Bravo properties topped the list of shows that are most attentively viewed: Project Runway, Showdog Moms & Dads and Blow Out.

The rankings were determined by asking panelists if they could recall episode-specific plot elements of the reality shows they had viewed in the previous 24 hours.

Bravo said the research results mean that products placed within its shows are more likely to be recalled, and that Bravo is the top network for “brand-opinion improvement” for products embedded in its shows.

The research covered shows viewed between September 2004 and July of this year.

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