IFC Tackles Debate Over Death Penalty
by Linda Haugsted -- Multichannel News, 5/18/2008 8:00:00 PM
IFC is launching a grass-roots marketing campaign in support of one of its upcoming documentary presentations, a campaign sure to gain attention due to the divisive issue at its core: the death penalty.
The Cablevision Systems-owned independent-film network is promoting a series of local screenings to garner attention to the TV debut of the film At the Death House Door on May 29. The issue has also been debated at a series of local events, featuring issue advocates and attorneys.
“We just want people to talk about the issue,” said Jennifer Caserta, executive vice president of marketing, communications, scheduling and alternative programming.
The goal is to get 1 million people to attend the screenings and talk about the documentary before it is shown on the channel, she added.
IFC partnered with New York-based marketing and promotions agency Civic Entertainment Group to develop and implement the campaign.
At the Death House Door depicts the story of the wrongful execution of Carlos DeLuna, and the life of the Death House chaplain, Carroll Pickett, who spent the last day of the convict's life with him.
The focus then switches to Pickett and his life's journey, discussing why DeLuna's execution bothered him more than any other he had witnessed. The film also tracks the investigative efforts of a team of Chicago Tribune reporters who unearthed data that suggests that DeLuna was innocent of the crime for which he was killed.
The documentary is timely: It examines the practice of death by lethal injection in Texas, which was subjected to a moratorium by the U.S. Supreme Court. That ban ended just days ago, with the latest execution.
IFC has created “screening in a box” kits for presentation to advocacy, legal, religious and academic groups throughout the U.S. The kits include key art from the documentary, a DVD screener, promotional posters, postage-paid invitations, tips for planning and executing screenings and guides for follow-up discussions at events.
The channel has solicited interest from more than 80 organizations to present the film locally, with 18 scheduled in the Top 50 media markets. Host organizations include Amnesty International, Advocates for Human Rights, Equal Justice USA, The United Methodist Church, the University of California at Berkeley, the University of Georgia, Church Women United and the Tennessee Coalition to Abolish State Killing. Caserta said the channel has also reached out to death-penalty supporters, reiterating the goal of the marketing campaign it to generate discussion.
Many of the target markets also support film festivals. The documentary made its debut at the South by Southwest Film Festival in Austin, Texas, in early March. That screening led into the other prong of the marketing strategy: hearings in state capitals.
Discussions were also held in Sacramento, Calif., on May 12 and at the North Carolina Capitol Building in Raleigh on May 14. The filmmakers, Pickett and members of the Tribune's investigative team took part in the hearings, called “Perspectives at the Death House Door: A Special Hearing on Capital Punishment.”
“It's a timely issue. No mater how you feel, the film is inspirational,” Caserta said of the documentary.
The film has been available on IFC On Demand since May 1; the cable network will debut the documentary on May 29 at 9 p.m. PT/ET.
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Can Rev. Carroll Pickett be trusted "At the Death House Door"?
Dudley Sharp, Justice Matters, contact info below
Rev. Pickett is on a promotional tour for the anti death penalty film "At the Death House Door". It is partially about the Reverend's experience ministering to 95 death row inmates executed in Texas.
Rev. Pickett's inaccuracies are many and important.
Does Rev. Pickett just make facts up as he goes along, hoping that no one fact checks, or is he just confused or ignorant?
Some of his miscues are common anti death penalty deceptions. The reverend is an anti death penalty activist.
Below are comments or paraphrases of Rev. Pickett, taken from interviews, followed by my Reply:.
1) Pickett: I knew (executed inmate) Carlos (De Luna) didn't do it. It was his big brown eyes, the way he talked, he was the same age as my son (transference). I felt so sympathetic towards him. I was so 100% certain that he couldn't have committed this crime. (Carlos) was a super person to minister to. I knew Carlos was not guilty. Fred Allen a guard, said "by the way he talks and acts I don't believe he is guilty, either. (1)
REPLY: Experienced prison personnel are fooled all the time by prisoners, just as parole boards are. This is simply Rev. Pickett's and Fred Allen's blind speculation and nothing more.
More than that, it appears that Rev. Pickett is, now, either lying about his own opinions or he is very confused. Read on.
2) Pickett: believes that, no way, could someone, so afraid of lightning and thunder, such as Carlos De Luna, use a knife (in a crime). (1)
Reply: Rev. Pickett talks about how important his background is in understanding people and behavior and he says something like this, destroying his own credibility on the issue. If the lightning and thunder event occurred, we already know what De Luna was capable of. In 1980, "De Luna was charged with attempted aggravated rape and driving a stolen vehicle, he pleaded no contest and was sentenced to 2 to 3 years. Paroled in May 1982, De Luna returned to Corpus Christi. Not long after, he attended a party for a former cellmate and was accused of attacking the cellmate's 53-year-old mother. She told police that De Luna broke three of her ribs with one punch, removed her underwear, pulled down his pants, then suddenly left. He was never prosecuted for the attack, but authorities sent him back to prison on a parole violation. Released again in December of that year, he came back to Corpus Christi and got a job as a concrete worker. Almost immediately, he was arrested for public intoxication. During the arrest, De Luna allegedly laughed about the wounding of a police officer months earlier and said the officer should have been killed. Two weeks after that arrest, Lopez was murdered." (Chicago Tribune) Being a long time criminal, we can presume that there were numerous additional crimes committed by De Luna and which remained unsolved. Was De Luna capable of committing a robbery murder, even though he had big brown eyes and was scared of lightning? Of course. This goes to Rev. Pickett's poor judgement or something else.
There is this major problem.
In 1999, 4 years after Rev. Pickett had left his death row ministry, and he had become an anti death penalty activist, and 10 years after De Luna's execution, the reverend was asked, in a PBS Frontline interview, "Do you think there have been some you have watched die who were strictly innocent?"
His reply: "I never felt that." (3)
For many years, and since the 1989 execution of Carlos De Luna, the reverend never felt that any of the 95 executed were actually innocent.
This directly conflicts with his current statements on Carlos De Luna. Rev. Pickett is, now, saying that he was 100% sure of De Luna's innocence in 1989!
If he was 100% sure of DeLuna's execution in 1989, what's up with the PBS interview?.
How is it that an anti death penalty activist can forget the only "innocent" person executed - he was 100% sure of his innocence - on their watch? Anti death penalty or pro death penalty, wouldn't that be 100% impossible to forget, particularly when you are asked, specifically, about it during a formal interview?
When is the first confirmable date that Rev. Pickett stated he believed in DeLunas' actual innocence?
It appears the reverend has either revised history to support his new anti death penalty activism - he's lying - or he is, again, very confused. Reverend?
3) Introduction: In 1974, prison librarian Judy Standley and teacher Von Beseda were murdered during an 11 day prison siege and escape attempt. Ignacio Cuevas was sentenced to death, as one of three prisoners who were involved. The other two died in the shootout.
Ms. Standley and Ms. Beseda were part of Rev. Pickett's congregation, outside of prison.
Pickett: After Cuevas was executed, Rev. Pickett alleges that he met with Judy Standley's family and they told the reverend that "This (the execution) didn't bring closure." "This didn't help us." According to Rev. Pickett, "They didn't want him (Ignacio Cuevas) executed." (1)
contd
Dudley Sharp - 9/2/2008 9:30:00 AM EDT -
There might be a big problem. Judy Standley''s five children wrote a statement, before the execution, which stated: "We are relieved the ordeal may almost be over, but we are also aware that to some, this case represents only one of many in which, arguably, `justice delayed is justice denied," "We are hopeful the sentence will finally be carried out and that justice will at last be served," said the statement, signed by Ty, Dru, Mark, Pam and Stuart Standley. (4)
Sure seemed like the kids wanted Cuevas to be executed. Doesn''t it? Reverend?
4) Pickett: "A great majority of them (the 95 executed inmates he ministered to) were black or Hispanic." (1)
Reply: The reverend''s point, here, appears to emphasize the alleged racist nature of the death penalty. There is a problem for the reverend- the facts - the "great majority" were 47 white (49%) with 32 black (34%), and 16 Hispanic (17%).
5) Pickett: "Out of the 95 we executed only one that had a college degree. All the rest of them their education was 9th grade and under." (1)
Reply: Not even close. Rev. Pickett''s point, here, seems to be that capital murderers are, almost all, idiots who can''t be held responsible for their actions. But, there are more fact problems for the reverend. In a review of only 31 of the 95 cases, 5 had some college or post graduate classes and 16 were high school graduates or completed their GED. Partial review (Incomplete Count) , below.
Would Rev. Pickett tell us about the educational achievements of all the true innocent murder victims and those that weren''t old enough for school?
6) Pickett: spoke of the Soldier of Fortune murder for hire case, stating the husband got the death penalty, while the hired murderer got 6 years. (1)
Reply: Rev. Pickett''s point, here, appears to be the unfairness of the sentence disparity. More fact problems. John Wayne Hearn, the hitman, was sentenced to life imprisonment for the murder of Sandra Black.
7) Pickett: speaks of how sincere hostage taker, murderer Ignacio Cuevas was. Rev. Pickett states that "between 11 and midnight (I) believe almost everything" the inmates say, because they are about to be executed. (1)
Reply: Bad judgement. Minutes later, Cuevas lied when on the gurney, stating that he was innocent. This goes to show how Rev. Pickett and many others are easily fooled by these murderers. Pickett concedes the point.
8) Pickett: "In my opinion and in the opinion of the convicts, life in prison, with no hope of parole, is a much worse punishment (than the death penalty)." "Most of these people (death row inmates) fear life in prison more than they do the possibility of execution." (2)
REPLY: More fact problems. We know that isn''t the opinion of those facing a possible death sentence of those residing on death row. This gives more support to my suspicion that Rev. Pickett is putting words into the inmates'' mouths.
Facts: What percentage of capital murderers seek a plea bargain to a death sentence, rather than seeking a life sentence? Zero or close to it. They prefer long term imprisonment. What percentage of convicted capital murderers argue for execution in the penalty phase of their capital trial? Zero or close to it. They prefer long term imprisonment. What percentage of death row inmates waive their appeals and speed up the execution process? Nearly zero (less than 2%). They prefer long term imprisonment. This is not, even remotely, in dispute. How could Rev. Pickett not be aware of this? How long was he ministering to Texas'' death row? 13 years? So, what? Did he just make this up?
9) Pickett: stated that "doctors can''t (check the veins of inmates pending execution), it''s against the law." (1)
Reply: Ridiculous. Obviously untrue.
10) Pickett: Pavulon (a paralytic) has been banned by vets but we use it on people. (1)
REPLY: This is untrue and is a common anti death penalty deception. The American Veterinary Medical Association (AVMA) stetes, "When used alone, these drugs (paralytics) all cause respiratory arrest before loss of consciousness, so the animal may perceive pain and distress after it is immobilized." Obviously, paralytics are never used alone in the human lethal injection process or animal euthanasia. The AVMA does not mention the specific paralytic - Pavulon - used in lethal injection for humans. These absurd claims, falsely attributed to veterinary literature, have been a bald faced lie by anti death penalty activists.
contd
Dudley Sharp - 9/2/2008 9:27:00 AM EDT -
I am looking for someone such as yourself, to give me the tools to be heard. I have the same passion and drive to seek the truth, however, because I have been targeted as a whistle blower, and have not rolled over, I am losing everything, but knowing that with the right help i can not only empower my self, but my children, the family unit, and the desire and hope to go on when everywhere you look . . . I need a publisher, some $, or a way to contact people who can help me help today. Been there, but not willing to give up, intelligent, outspoken, victim, but a long time ago,
lezlie l Schriver - 9/1/2008 9:51:00 PM EDT
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