MTVN Entertainment Group Reorganizes Research Dept.
Senior VP Giles to Head Group
By Multi Channel News Staff -- Multichannel News, 6/25/2007 2:48:00 PM EDT
MTV Networks Entertainment Group reorganized its research department under the direction of, senior vice president of research and planning Tanya Giles.
Giles now holds responsibility for strategic oversight of research and planning for all multiplatform business units affiliated with Comedy Central, TV Land and Spike TV, as well as all of the division’s recently acquired digital assets, including AtomFilms, IFILM, Xfire and GameTrailers.com. She also oversees all ad-sales research for the Entertainment Cluster, enhancing support for the ad-sales business of the linear networks named above and CMT.
Beth Coleman was also promoted to VP, ad-sales research for the Entertainment Cluster.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
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