Cox Pivots Into Oklahoma
Oklahoma City, Tulsa Join San Diego, Arizona for Wireless-Phone Service
By Todd Spangler -- Multichannel News, 5/24/2007 10:52:00 AM
Cox Communications began marketing the Pivot wireless-phone service in Oklahoma City and Tulsa, Okla. -- the third market where the operator is rolling out the Sprint Nextel-provided service.
Cox launched the service in San Diego and Arizona in January. The Pivot service is being developed by the joint venture between Sprint, Cox, Comcast, Time Warner Cable and Advance/Newhouse Communications.
Pivot is designed to tie into other cable services with features that include accessing home voice-mail messages and free calling between home and Pivot phones. A separately sold multimedia option -- an additional $15-$25 per month -- allows subscribers to check e-mail and watch live TV channels such as ABC News Now, ESPN 3G and The Weather Channel.
Customers must subscribe to at least one other Cox service -- phone, high-speed Internet or digital cable -- to qualify for Pivot.
In Oklahoma, as in Cox’s initial markets, calling plans carry the same pricing as Sprint’s -- there’s no bundled price break. Cable operators in the JV are playing up the integrated features of Pivot to try to woo customers.
In December, Cox announced that it would hire 200 employees at its Oklahoma City call center to serve all of its wireless customers nationwide.
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