By Multi Channel News Staff -- Multichannel News, 3/11/2005 11:20:00 AM
DirecTV Inc. has signed Texas Tech basketball coach Bobby Knight and former Los Angeles Lakers/North Carolina star James Worthy to promote its “Mega March Madness” out-of-market subscription-sports package.
Knight and Worthy will make several national on-air appearances on TV outlets, including ESPN this coming week, discussing the upcoming NCAA college-basketball tournament -- which begins March 17 -- as well as promoting the $59 subscription package, a DirecTV spokesman said.
The package will include 56 games through the first three rounds of the tournament, 30 of which will be telecast in HDTV, the company said.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
