By Multi Channel News Staff -- Multichannel News, 7/2/2000 8:00:00 PM EDT
TV Land and The Martin Agency said this year's continuation of the campaign themed, "Times Change, Great TV Doesn't," will be supported by $20 million in cross-channel and advertising in 13 spot-television markets, print, out-of-home and the network's Web site.
There will be eight 30-second spots, four print ads and more than 20 out-of-home executions featuring and .
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
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