By Multi Channel News Staff -- Multichannel News, 12/12/2005 11:52:00 AM
GSN has commissioned Ball State University's Center for Media Design to study how people use interactive television in their daily lives.
The network said the report’s results “will enable the advertising community to accurately evaluate the effectiveness of marketing through interactive television.”
GSN said it produces more than 133 hours of interactive-television programming per week, and its fare has triggered more than 25 million plays since 2002.
“By commissioning this study, we're hoping to better understand how consumers interact with brands,” GSN senior vice president of advertising sales Chris Raleigh said in a prepared statement. “As the leader in this space, it is up to us to establish its value for our customers. This report will benefit the entire ad community when the findings are released detailing consumer engagement toward brands in the interactive-TV environment.”
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
