Olympian Effort by TV Guide, NBC

By Multi Channel News Staff -- Multichannel News, 2/5/2006 7:03:00 PM

Gemstar-TV Guide International Inc. and NBC have signed an integrated programming and marketing agreement across multiple platforms for the Winter Olympic Games, which will play out in Torino, Italy, Feb. 10-26.

In addition to extensive coverage in TV Guide’s Feb. 6 issue, other elements that will be on display this month include: TV Guide Channel will incorporate comprehensive tune-in information for Games coverage into its centerpiece segment, Watch This; the network’s on-screen scrolling program listings will showcase a dedicated Olympics area; NBC on-air touts will direct viewers to TV Guide for tune-in data; and TV Guide Interactive, the network’s interactive programming guide, which is available in 14 million digital-cable homes, will feature an NBC Olympics icon that viewers can click on to obtain the most-updated programming information.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

TV Guide’s O’Connor Jumps to Univision

12/11/2007

Macrovision: No Immediate Plans for TV Guide Cable Nets, Magazine

12/07/2007

TV Guide to Aid NBC with Olympics

04/01/2004

Mitsubishi Licenses TV Guide Daily for TVs

07/18/2007

Charter, TV Guide Team Up to Promote VOD

10/27/2003

Also by this author

• FX Adds Two More Comedies

• AT&T Files Program-Access Complaint Against Cablevision

• Neil Patrick Harris to Host Emmys

• Billy Mays Dead At 50

• Brian Graden To Exit MTV Networks

More >>>

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• PeakView

  

  PeakView is a software applications provider to the cable television and satellite communications industries. PeakView develops productivity tools for daily operations that help technicians, supervisors and managers access and use existing data... more

• Seachange

  

  SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising... more

• Telestream

  

  Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• Akamai

  

  Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Broadband Services: The Turning Point
• IPTV and the Digital Home
• Fixing The Annual Rate Adjustment Planning & Execution Process
• Webcast: IDC assesses the Online HD video opportunity with CTV ...