Comcast VOD Scores on Draft Weekend
By Matt Stump -- Multichannel News, 5/9/2006 10:25:00 AM MT
Comcast Corp. said its video-on-demand vignettes featuring National Football League draft prospects have been accessed 400,000 times, including 66,000 views over the April 29-30 NFL Draft weekend.
The most viewed vignettes were USC running back Reggie Bush, Florida State defensive tackle Broderick Bunkley -- drafted by the hometown Philadelphia Eagles -- and Ohio State wide receiver Santonio Holmes.
Comcast featured 69 player profiles on its VOD menu, available from April 14-May 15.
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