Starz to Help Comcast Boost HD VOD
By Multi Channel News Staff -- Multichannel News, 9/13/2006 12:42:00 PM
Comcast will offer 100 hours of HD fare via its Comcast On Demand video-on-demand service starting Friday, including at least 15 HD movies from Starz Entertainment Group, the two companies announced Wednesday.
The initiative will be highlighted by the debut of The Chronicles of Narnia: The Lion, the Witch and the Wardrobe Friday, more than one week before its scheduled air date on Starz HD.
The MSO will also offer a Starz Free Preview Friday-Sunday for all of the programmer’s services, including the Starz suite of premium channels, HD and newly launched Starz HD On Demand and Encore HD On Demand.
“Customers have clearly expressed their desire for more HD programming, and our fall HD VOD lineup will become the destination for HD movie fans," Comcast senior vice president and general manager of video services Page Thompson said in a prepared statement.
"The addition of Starz HD to Comcast's growing HD VOD library and early premieres like The Chronicles of Narnia: The Lion, the Witch and the Wardrobe are helping to transform the HD-viewing experience for our customers by giving them more programming on their schedules,” Thompson added.
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