Dish, Reebok: Suit Up in an NFL Jersey
By Linda Haugsted -- Multichannel News, 9/19/2006 12:29:00 PM
Watch the ad, buy the jersey.
That's what EchoStar Communications Dish Network customers will be able to do later this season during ESPN's Monday Night Football,as the direct-broadcast satellite provider initiates an interactive-ad campaign with advertiser Reebok.
As part of the brand's new When Did I Know? ad campaign, Dish began inserting commercials with an interactive overlay Monday, allowing consumers to click through to a fully branded interactive ad.
The Web-like screen will allow viewers to watch long-form interviews with the Reebok National Football League star of the week, including players such as Peyton Manning, Steve Smith, DeAngelo Hall and Torry Holt. They can also play football-trivia games in an attempt to win pro jerseys and, later in the campaign, order replica jerseys by entering credit-card information via their remote controls.
The interactive-TV ad was designed by enabled by ad firm BrightLine Partners, The Media Group and Ensequence.
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