Lime Branches Into Elevators

By Multi Channel News Staff -- Multichannel News, 9/19/2006 9:25:00 AM MT

Lime will provide healthy living tips to people in elevators via Captivate Network.

The companies said Lime, owned by Steve Case’s Revolution Living, will deliver insightful messages to professionals throughout the day via Captivate’s existing wireless digital screens in elevators in premier office towers across North America.

The Lime content -- comprised of succinct facts and tips about how to live a greener, healthier lifestyle -- will be taken directly from existing content on the network’s Web site (www.lime.com). Tips range from the benefits of coconut juice to items people can consider when switching to an organic diet.

Lime also owns a television network and has a Sirius Satellite Radio channel. Gannett-owned Captivate claims 48 million impressions per month on 7,200 screens.