By Multi Channel News Staff -- Multichannel News, 9/19/2006 11:25:00 AM
Lime will provide healthy living tips to people in elevators via Captivate Network.
The companies said Lime, owned by Steve Case’s Revolution Living, will deliver insightful messages to professionals throughout the day via Captivate’s existing wireless digital screens in elevators in premier office towers across North America.
The Lime content -- comprised of succinct facts and tips about how to live a greener, healthier lifestyle -- will be taken directly from existing content on the network’s Web site (www.lime.com). Tips range from the benefits of coconut juice to items people can consider when switching to an organic diet.
Lime also owns a television network and has a Sirius Satellite Radio channel. Gannett-owned Captivate claims 48 million impressions per month on 7,200 screens.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
