CBS Partners with YouTube
By Steve Donohue -- Multichannel News, 10/9/2006 1:16:00 PM
CBS cut an advertising and content deal with YouTube (www.youtube.com) that will see the company supply short-form programming clips from shows from Showtime, CSTV and CBS to the popular viral-video Web site.
YouTube -- which has faced a backlash from some big media companies, which have accused the company of running copyrighted video and audio clips -- also agreed to allow CBS to pull copyrighted CBS content from YouTube.com.
It’s one of the first major content agreements between a network and YouTube, which will be acquired by Google for $1.65 billion in stock in a deal announced late Monday (www.multichannel.com/article/CA6379474.html).
YouTube cut a similar deal with NBC in June to create a branded NBC channel that promotes that network’s primetime shows.
Under the agreement, CBS will test a new content-identification architecture and reporting system that will allow the Eye Network to identify and locate copyrighted CBS content on YouTube.com.
YouTube said CBS will then have the discretion of permitting the material to remain on the site -- and sharing in revenue generated from advertising placed adjacent to the content -- or electing to demand that YouTube pull the copyrighted content.
Under the content agreement CBS struck with YouTube, CBS Entertainment will supply short clips from programs such as Survivor, CSI: Crime Scene Investigation and The Late Show with David Letterman, in addition to mini-previews and footage from its new fall lineup.
CBS also agreed to supply short videos from CBS Evening News with Katie Couric, The Early Show and 60 Minutes, in addition to sports highlights from CBS Sports and CSTV and promotional clips from Showtime Networks.
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