Mojo Takes On Wall Street Warriors
By Christian Lewis -- Multichannel News, 10/20/2006 12:40:00 PM
INHD upstart men’s network Mojo is rolling out Wall Street Warriors, an eight-episode documentary series following the lives of Wall Street traders and hedge-fund managers.
Produced by INHD and Radius Productions, the eight-episode series kicks off Sunday.
Warriors joins other Mojo staples such as humanitarian-based adventure series Dr. Danger, exotic-drink series Three Sheets and late-night chef show After Hours with Daniel to complete what INHD spokeswoman Ellen Cooper called a “reflection of the audience who watches high-definition television.”
A cross-section of that audience, she said, found at last week’s network launch party at Sky Studios in New York, included restaurateurs, investment bankers, gourmet chefs, musicians, actors, Broadway designers, architects, stylists and cable-industry executives. Cooper compared Mojo’s target audience to that of magazines such as GQ and Esquire.
INHD is available in about 4 million households in the United States.
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