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Quick Start for NBA on TNT

By Multi Channel News Staff -- Multichannel News, 11/2/2006 12:20:00 PM

TNT’s Halloween-night National Basketball Association opening-night doubleheader was a treat for the network.

The Turner Broadcasting System-owned service said its hoops doubleheader averaged a 1.7 Nielsen Media Research rating and 1.925 million households, up 38% and 41%, respectively, versus last season’s opening-night doubleheader. TNT added that it was the most-watched NBA opening night since the 2003-04 season.

“It is great to continue to build on the momentum we enjoyed from last year’s regular and postseason success,” Turner Sports president David Levy said in a prepared statement. “As we enter into our 23^rd year of airing basketball on Turner, we will continue to try and provide the fans with a first-class presentation that focuses on the exciting product on the floor.”

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