Chrysler Renews CNN Ad Package
By Multi Channel News Staff -- Multichannel News, 11/27/2006 12:07:00 PM
Chrysler renewed a multimillion-dollar advertising package with CNN Ad Sales, which includes the automaker being the sole corporate sponsor for the network’s coverage of Time magazine’s Person of the Year issue.
The package with the DaimlerChrysler unit includes on-air, online, wireless, podcasting, broadband and interactive TV.
CNN will air a one-hour documentary on the Time 2006 Person of the Year Saturday, Dec. 16 at 8 p.m. (EST/PST), sponsored by Chrysler. It will reair at 11 p.m. and 2 a.m., as well as on CNN Headline News at 10 p.m. Dec. 17and on CNN that next weekend.
Chrysler also teamed up with Time for sole corporate sponsorship of the Person of the Year package in the magazine, on TIME.com and expanding this year to Time Canada.
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