By Multi Channel News Staff -- Multichannel News, 11/30/2006 12:07:00 PM
Allstate Insurance and Toyota Motor Sales are getting into the holiday spirit with TV One.
Allstate will sponsor two of the network’s original holiday specials: Tis the Season: A Holiday Celebration, an hour-long music special set to air Sunday, Dec. 10 at 8 p.m.; and Turn Up the Heat with G. Garvin, at 10 p.m. that same day, featuring TV One chef G. Garvin and comedienne Mo’Nique.
Toyota, meanwhile, is also sponsoring Tis the Season, along with music special Ray Charles Celebrates a Gospel Christmas, which will air Dec. 10 at 9 p.m.
Finally, both companies will sponsor all-holiday sitcom-episode marathon Merry Merry Marathons of Christmas, scheduled for three consecutive Saturdays from noon-10 p.m. beginning Dec. 9.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
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