By Todd Spangler -- Multichannel News, 1/12/2007 9:48:00 AM
AT&T announced Friday that it will extinguish the six-year-old Cingular Wireless name in order to apply the AT&T brand to the mobile carrier’s offerings.
AT&T will launch an ad campaign Monday explaining the move. "AT&T, BellSouth and Cingular are now one company, and going to market with our services under one brand is the right thing to do," CEO Ed Whitacre said in a prepared statement.
The company said the ads will include a “transitional” graphic with both the AT&T and Cingular logos, along with the tag line: "Cingular is now the new AT&T."
AT&T is not disclosing the amount it will spend on the brand-transition campaign. However, it estimated that 20% of the operating-expense savings from the acquisition of BellSouth will come from advertising as operations are moved under a single brand.
BigBand Networks, Inc. NASDAQ: BBND provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are...
more
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
