Tweet

i Is Now ION Television

By Multi Channel News Staff -- Multichannel News, 1/24/2007 10:52:00 AM

First it was Pax TV. Then it became i. And now, the network will be rebranded ION Television.

ION Media Networks said the new brand will be introduced to viewers on-air Monday.

“We adopted our corporate 'ION' brand last February based on the ubiquity of 'ION' within so many words in our business and plans -- including most notably televisION itself, as well as key TV success factors like 'motion,' 'fiction,' 'imagination,' 'education,' 'action,' 'innovation,' etc.," ION head of creative services Russell Frederickson said in a prepared statement.

"We like the depth of branding possibilities so much that we decided to use ION as our consumer-facing brand in our business portfolio going forward,” he added.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• FX Adds Two More Comedies

• AT&T Files Program-Access Complaint Against Cablevision

• Neil Patrick Harris to Host Emmys

• Billy Mays Dead At 50

• Brian Graden To Exit MTV Networks

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Seachange

  

  SeaChange International is the global leader in multi-screen video and one of the largest software companies worldwide. Providing innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media compa..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Increasing Efficiency in Digital Distribution of Media
• The Local Origination/Leased Access Metamorphosis