Lime TV Going Dark
By Kent Gibbons -- Multichannel News, 1/29/2007 12:03:00 PM
Lime TV’s 24-hour channel, now in about 7 million homes (led by EchoStar Communications’ Dish Network and Comcast distribution), will go dark at the end of February as the Steve Case-owned media outlet focuses on broadband, cable video-on-demand and other distribution, CEO C.J. Kettler said Monday.
After Case bought the former Wisdom TV in 2005, the service was rebranded with a healthy lifestyle focus, but it hasn’t picked up many more cable or satellite homes. It had already been creating multiplatform content for such channels as mobile phones, satellite radio and broadband.
Lime launched a new broadband channel Monday, with several new advertisers -- including Toyota Motor Sales USA, Silk and Garnier -- and it added Yahoo and startup Joost as distributors on top of existing online outlets Google and AOL.
Lime has free-VOD content on Insight Communications, Mediacom Communications and some smaller cable firms, and it hopes to gain a foothold with larger cable operators either with free or subscription-VOD programming. “We’re not trying to walk away from the cable business at all. We care very deeply about the cable business,” Kettler said.
Lime said the broadband outlet will be organized by category such as Health, with nutrition series Living Well with Oz Garcia; Food, with nutrition-based cooking show Pure & Simple with Michel Nischan; Eco-Home, with Simply Green with Danny Seo; Planet, with Think Green,which explores environmental issues and ways to make a difference; and Balance, with health-and-wellness series Mind, Body & Soul.
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I've looked multiple times for this channel. However, my cable co.(Insight) has changed channel lineup a couple of times so thought I was just missing it. Finally came to the net to see what channel it was on now. ITS GONE! I'm so dissapointed. The innovative shows on green neighborhoods, organic lifestyles, nutrition and gardening was great! It was the only channel of it's kind and unfortunately was only carried on Insight a short time before being discontinued. I always have ideas in my head and feel I am the minority of this world. Lime tv made me feel like my ideas might come to life some day and that others thought and felt like me. It isn't about being fat, global warming, pollution etc--it's about doing the right thing every chance we get! Lime tv inspired me to do better.
Stephanie Nelson - 1/29/2008 7:53:00 PM EST -
I can't believe this channel is gone. It makes little sense to me. This was my favorite channel, and there's nothing similiar. I mine as well cancel my satelite subscription, as this the only thing I really cared to watch.
Terry Johnson - 3/20/2007 1:45:00 AM EDT -
This will be a channel that I will miss very much. I am sorry to see this type of programming leave my television options. Televison should offer more shows with this type of lifestyle information...I am very disappointed.
Pam Dahlin - 3/17/2007 7:25:00 PM EDT -
My husband and I only recently discovered Lime TV and we were hooked. We're very sorry to see it go.
H.W. - 3/1/2007 6:02:00 PM EST -
I am so disappointed to lose Lime TV from Medicom cable. The programing fit into my life style and interests in health and well being. I am hopeful that I may once again see it on the cable line up.
Nancy Smith - 2/28/2007 6:51:00 AM EST
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02/26/2008EchoStar To Officially Become Dish Network
12/06/2007Lime Pulls Channel Plug
02/04/2007EchoStar Split Set for Jan. 1
12/29/2007Vogel Steps Back From Dish
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