Dish Targets Mediacom Subs
By Linda Moss -- Multichannel News, 1/30/2007 1:05:00 PM
Dish Network, like DirecTV, is now targeting Mediacom Communications customers who lost Sinclair Broadcast Group TV stations as the result of an ongoing retransmission-consent dispute.
Richard Greenfield, a media analyst at Pali Research, noted the new EchoStar Communications’ Dish marketing effort in a missive Tuesday.
On the Web site for KDSM in Des Moines, a Sinclair-owned Fox affiliate Mediacom had to drop, an ad says, “Switch to Dish and reclaim your favorite shows.”
One of the online ads offers Mediacom subscribers 80-plus channels for $24.99 per month for 10 months after a mail-in redemption. The ad says, “Did Mediacom leave Fox 24? That’s 24 reasons to leave Mediacom.”
Dish is also touting its DishDVR Advantage package for $39.99 per month for 10 months after a mail-in redemption.
Mediacom lost carriage of 22 Sinclair TV stations Jan. 6 when the two parties couldn’t close a new retransmission-consent pact.
DirecTV has been offering Mediacom subscribers in Sinclair markets rebates to switch to its direct-broadcast satellite service.
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