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TiVo Taps Ad Agency

By Multi Channel News Staff -- Multichannel News, 2/2/2007 2:03:00 PM

The Kaplan Thaler Group will serve as the creative resource for TiVo’s advertising efforts, the digital-video-recorder vendor announced Friday.

“Our desire to invest in marketing to educate consumers about the clearly differentiated feature set of the TiVo service requires us to develop a broader, more sustained national consumer advertising presence in the coming year," TiVo vice president of consumer marketing Katie Ho said in a prepared statement. "We're excited to partner with The Kaplan Thaler Group, given their strong strategic thinking, fresh ideas and their exceptional ability to capture the essence of our brand.”

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