AMC to Spend Sunday Morning with Maxwell House
By Multi Channel News Staff -- Multichannel News, 2/7/2007 10:00:00 AM MT
AMC signed a renewal sponsorship deal with Kraft Foods’ Maxwell House for its Sunday-morning Hollywood-insider series, Sunday Morning Shootout.
For the second year running, Maxwell House’s Café Collections coffee brand will be featured on-set on the coffee mugs, aprons, menu board and box-office report. Other on-air elements include tagged tune-ins and a branded trivia bumper. Online presence includes a logo and link on amctv.com.
The pact runs through the first and second quarters, covering nine installments of the series, now in its fifth season, according to Rainbow National Network Advertising Sales president Arlene Manos.
Airing Sundays at 11 a.m. (EST/PST), Sunday Morning Shootout features Peter Guber and Variety editor in chief Peter Bart discussing the creative and fiscal currency of Tinseltown as they are visited by A-list actors, directors and producers. Variety is a sister publication to Multichannel News.
“Sunday Morning Shootout continues to attract top movie talent every week and bring AMC viewers an inside look into the world of the movies,” Manos said in a prepared statement.
“The success of our programming strategy is helping to drive new business toward the AMC brand by creating ad-sales opportunities across all of the network’s platforms,” she added. “As the only basic network dedicated to movies, AMC provides our advertising partners with unique value and the ability to reach our loyal viewers.”
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