BlueHighways TV Goes Linear on Bresnan
American Traditional Network Had Been Available via VOD, Web
By Linda Moss -- Multichannel News, 3/6/2007 11:30:00 AM
BlueHighways TV, a network that explores the people, stories, traditions and music of America, will launch its linear channel Sunday, with Bresnan Communications the first cable system to offer it.
The service has previously been available on the OnDemand platform.
“We are thrilled to begin offering BlueHighways TV as a linear channel, as well as via VOD [video-on-demand] and online," BlueHighways TV chairman and CEO Stan Hitchcock said in a prepared statement. “Bresnan was the first MSO to offer BlueHighways TV via VOD, and it’s wonderful to have them as our first linear affiliate and to know that their customers will now have access to our full roster of offerings the whole household can enjoy all day, every day."
BlueHighways TV's viewers can choose from roots music, including bluegrass, gospel and traditional country; as well as series about the neighborhoods, art, festivals and celebrations that, interwoven together, define America’s vivid culture and character.
Original programming to be available on the linear network include shows such as Due West, which explores the region; American Journeys, where viewers hear firsthand from artists and craftsmen; Reno’s Old Time MusicFestival, a tribute to bluegrass; Woodsongs, a syndicated hour-long music and interview program; Old Country Church,traditional gospel music performed live at historic country churches; and The Sampler,short clips of the best selections of BlueHighways TV programming.
BlueHighways TV will also shoot two upcoming episodes of signature series Due West in Cody, Wyo., part of Bresnan's Rocky Mountain region.
Atlanta-based Crawford Communications will uplink the BlueHighways TV linear channel via the AMC-10 satellite utilizing transponder 15.
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