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MTVN, Conrad Are Virtually Fashionable

Cable Programmer, Star of The Hills to Debut Celebrity-Inspired Digital Fashion Line

By Multi Channel News Staff -- Multichannel News, 3/6/2007 11:18:00 AM

MTV Networks and Lauren Conrad, star of MTV's The Hills, announced what they called “the first-ever celebrity-inspired digital fashion line to be introduced in the Virtual Hills virtual world.”

Conrad will also develop a real-world fashion line that will be available in high-end boutiques, retail stores and online later this fall.

The virtual clothing line she designed will debut on Virtual Hills Tuesday at 8 p.m. (EST).

Conrad is a fashion major at the Fashion Institute of Design & Merchandising in Los Angeles and also works as an intern at a leading fashion magazine.

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