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Cartoon Inks Ben 10 Sporting-Goods Deals

Cartoon Network Enterprises Reaches Agreements with Huffy, Bravo Sports, Bell Sports

By Multi Channel News Staff -- Multichannel News, 3/12/2007 11:24:00 AM

Cartoon Network Enterprises is putting the channel’sBen 10 on wheels.

The network’s global branding and merchandising arm reached agreements with Huffy Bicycle, Bravo Sports and Bell Sports.

Huffy will manufacture a line of Ben 10-inspired bicycles for the United States and Canada, featuring a special handlebar disk changer that comes with several changeable character discs.

Bravo () will create new skateboards, also for the United States and Canada.

And Bell will develop a full line of helmets and protective gear, including knee and elbow pads and wrist guards.

Ben 10 debuted on Cartoon in January 2006.

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