Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Multichannel News
Email
Print
Reprints/License
RSS

VH1 Classic Wants to Rock Autism

Cable Network to Launch Pro-Social Campaign

By Multi Channel News Staff -- Multichannel News, 3/13/2007 11:45:00 AM MT

VH1 Classic’s Rock Autism campaign will launch with a public-service announcement featuring several music stars, which will debut April 1.

The 30-second PSA will feature Steven Tyler and Joe Perry of Aerosmith; Roger Daltrey of The Who; Robert Plant of Led Zeppelin; Tommy Lee and Vince Neil of Motley Crue; Paul Stanley and Gene Simmons of KISS; Rob Halford of Judas Priest; Ronnie James Dio; and Dee Snider of Twisted Sister.

The MTV Networks-owned service said the campaign will feature both on and off-air components, including PSAs, VH1 Classic news breaks and on-air fund-raising stunts. Rock Autism will also include Pay to Play, a fund-raiser where viewers can go online and make a donation in exchange for VH1 Classic playing their favorite classic videos.

Proceeds will go to the Cure Autism Now Foundation.

Email
Print
Reprints/License
RSS
Related Content
More >>>

Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement

Related Microsite Content

Related Links

free marketing module graphic
Advertisement
Multichannel Subscription
NEWSLETTERS
Multichannel Newswire
HD Update
Cable Technology
VOD Newsletter
Hispanic TV Update
HD Programming
Multicultural Newsletter
B&C NewsCentral
Television Careers



Please read our Privacy Policy

About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites