VH1 Classic Wants to Rock Autism
Cable Network to Launch Pro-Social Campaign
By Multi Channel News Staff -- Multichannel News, 3/13/2007 11:45:00 AM MT
VH1 Classic’s Rock Autism campaign will launch with a public-service announcement featuring several music stars, which will debut April 1.
The 30-second PSA will feature Steven Tyler and Joe Perry of Aerosmith; Roger Daltrey of The Who; Robert Plant of Led Zeppelin; Tommy Lee and Vince Neil of Motley Crue; Paul Stanley and Gene Simmons of KISS; Rob Halford of Judas Priest; Ronnie James Dio; and Dee Snider of Twisted Sister.
The MTV Networks-owned service said the campaign will feature both on and off-air components, including PSAs, VH1 Classic news breaks and on-air fund-raising stunts. Rock Autism will also include Pay to Play, a fund-raiser where viewers can go online and make a donation in exchange for VH1 Classic playing their favorite classic videos.
Proceeds will go to the Cure Autism Now Foundation.
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Dear VH1 ROCK AUTISM FRIENDSI just want to thank you for bringing Autism to the attention of...
Kim Stone - 2008-24-6 18:50:00 -
I am a mother of a five year old little boy who has autism spectrum disorder so i think what...
Jessica Wengenroth - 2008-5-2 07:27:00 -
Dear VH1 Friends:NON-SPAM ALERT:What follows is not SPAM.However, it is not easy to read.It is...
Steve McKenna - 2007-16-4 04:22:00 -
I am the father of an 8 year old autistic boy. Although he is high functioning, my wife and I...
Dave Vetare - 2007-15-4 21:33:00 -
As a grandfather living with an autistic child I thank VH1 and all the musicians for supporting...
Greg Schumann - 2007-6-4 08:36:00
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