ION Sets Upfront Presentation
Former Pax TV to Showcase RHI Entertainment Fare
By Linda Moss -- Multichannel News, 3/28/2007 5:30:00 AM
ION Television plans to offer a sneak peek of some of the original programming RHI Entertainment will be providing for it during an upfront presentation in May.
The network will host an upfront presentation for advertisers May 3 in New York to unveil its programming strategy for the 2007-08 season. RHI -- which will serve as the former Pax TV’s exclusive programming supplier on Friday, Saturday and Sunday nights starting June 29 -- will provide a preview of some of the titles that will debut on the network later this year.
“We are thrilled to be joining forces with ION Television on unveiling their new programming slate, anchored by RHI’s award-winning library product and exclusive original content on weekends starting this summer,” RHI CEO Robert Halmi Jr. said in a prepared statement. “This unique partnership is a win-win, affording the opportunity to showcase our movies and miniseries in more U.S. homes than ever before.”
For the week ending March 25, ION delivered its best performance for a single program this season with its broadcast of The Cowboys, starring John Wayne, March 25. The movie posted a 0.9 rating, boosting the night’s primetime average to a 0.8 rating, the network’s highest single weekend-night performance for the season.
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