MTV, VH1 to Debut Online Casting
Prospective Cast Members for The Real World , I Love New York Can Apply Online
By Multi Channel News Staff -- Multichannel News, 5/1/2007 2:05:00 PM
Potential cast members for MTV’s The Real World and VH1's I Love New York will be able to apply online starting Wednesday.
MTV Networks Music Group said it will launch two sites Wednesday -- forThe Real World andI Love New York -- which “add entirely new dimensions to the way in which viewers interact with their favorite programs by allowing them to visualize the makeup of the shows' casts and also potentially become cast members themselves.”
“These sites represent new models of engagement for our audience, giving disaggregated fans the power to come together as one community to affect the way we program our channels and our shows,” MTVN Music Group president of entertainment Brian Graden said in a prepared statement.
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