TV Land Taps Reality with Extreme Makeover: Home Edition
Acquisition of ABC Reality Show Continues Cable Network’s Baby Boomer Efforts
By R. Thomas Umstead -- Multichannel News, 6/4/2007 9:00:00 AM
In a departure from classic TV series like Good Times and Gunsmoke, TV Land Monday announced the acquisition of off-network rights to Disney-ABC Domestic Television’s Extreme Makeover: Home Edition reality series.
TV Land will air past episodes of the five-year-old series beginning in August, according to network executives The series follows a team of designers, contractors and workers who race against time to complete a housing remodeling for families in need. Terms of the deal were not disclosed at press time.
While Extreme Makeover: Home Edition is not typical of TV Land programming, network president Larry Jones said in a prepared statement that the acquisition compliments the network’s strategy of serving its target 25-54 baby-boomer audience with its vintage television shows.
"Extreme Makeover: Home Edition is the perfect complement to TV Land's strategy of superserving baby boomers, the first generation to grow up alongside television," Jones said. "The show’s central theme of giving back to society is a quality boomers appreciate, and the fact that each episode comes complete with a happy ending is a device the TV generation has come to expect from TV viewing."
TV Land posted a 13% decline in household primetime ratings in May with a 0.7 compared with a 0.8 for the same period last year.
