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TV Land Taps Reality with Extreme Makeover: Home Edition

Acquisition of ABC Reality Show Continues Cable Network’s Baby Boomer Efforts

By R. Thomas Umstead -- Multichannel News, 6/4/2007 9:00:00 AM

In a departure from classic TV series like Good Times and Gunsmoke, TV Land Monday announced the acquisition of off-network rights to Disney-ABC Domestic Television’s Extreme Makeover: Home Edition reality series.

TV Land will air past episodes of the five-year-old series beginning in August, according to network executives The series follows a team of designers, contractors and workers who race against time to complete a housing remodeling for families in need. Terms of the deal were not disclosed at press time.

While Extreme Makeover: Home Edition is not typical of TV Land programming, network president Larry Jones said in a prepared statement that the acquisition compliments the network’s strategy of serving its target 25-54 baby-boomer audience with its vintage television shows.

"Extreme Makeover: Home Edition is the perfect complement to TV Land's strategy of superserving baby boomers, the first generation to grow up alongside television," Jones said. "The show’s central theme of giving back to society is a quality boomers appreciate, and the fact that each episode comes complete with a happy ending is a device the TV generation has come to expect from TV viewing."

TV Land posted a 13% decline in household primetime ratings in May with a 0.7 compared with a 0.8 for the same period last year.

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  It doesn't matter if one enjoys this show or not, it has NO place on TV Land. Of all the CLASSIC shows they could have added, why ignore viewers (who have repeatedly requesting shows on tvland.com message boards) and choose a show that doesn't follow the classic theme? Why do we need a show to "compliment" Tv Land, instead of actually making a perfect fit with a real classic show? There are shows like EM all over the place, there are very few channels dedicated to classic tv. Apparently, Tv Land isn't satisfied with their niche audience.
  
  We're not at all surprised the channel is dropping in popularity. That's not a result of dwindling interest in classic shows, but in lack of variety. Instead of listening to their viewers, Tv Land is losing them. We will certainly be changing the channel, and others are going with us. Advertisers will be next.

  
  

  
  Chris and Megan Garcia - 7/19/2007 12:55:00 AM EDT
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