By Todd Spangler -- Multichannel News, 6/7/2007 8:35:00 AM
MobiTV will provide access to more than 2,500 music videos from Sony BMG Music Entertainment, upping the wireless- and mobile-video aggregator’s music-video library to more than 7,000 clips.
Under the terms of the agreement between the two companies, MobiTV and Sony BMG will also create a series of customized channels featuring original video programming, ranging from long-form concerts to shows and series featuring individual artists.
For example, RCA Records artist Avril Lavigne has a mobile site called Avril TV, which will provide access to the singer’s entire video library and other content from phone handsets that support Wireless Application Protocol.
CBS Television Network will be the first sponsor of the ad-supported site.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.