Quick Hits
By Staff -- Multichannel News, 6/10/2007 8:00:00 PM
Fox Cable Vet Opens Outdoor’s Chicago Office
Chicago — Outdoor Channel recruited Fox Cable Networks veteran Jason Brist to open a new sales office in Chicago.
Brist, who was with Fox Cable Networks for a decade, was named vice president of advertising sales, central region.
Outdoor Channel, under new CEO Roger Werner, said Brist will run the Chicago office and be responsible for a seven-state region, with an emphasis on developing business in Detroit and Chicago.
Before joining Outdoor Channel, Brist held management positions at Fox Cable’s FX Networks and National Geographic Channel.
Five Sponsors Sign on for TNT’s Pepsi 400 Coverage
Atlanta — TNT has added five new sponsors to its “Wide Open” presentation of the NASCAR Nextel Cup Series race, the Pepsi 400, on July 7 from Daytona International Speedway.
The drama network’s Wide Open approach will provide continuous race coverage free of national commercial breaks and will feature animated national sponsor messages, including original branded content and distinct on-screen graphic elements, according to Turner officials.
The sponsor graphics and vignettes will appear along the lower portion of the screen in place of traditional commercial interruptions, limiting the telecast to only three local commercial breaks per hour. Under the new NASCAR rights deal, TNT will air six consecutive races, concluding with the July 15 event in Chicago.
The production, say Turner executives, will feature 22% more unobstructed race action than that of a standard telecast.
AutoZone, Ford, Miller Brewing, Principal Financial and Subway join Pepsi, Toyota, Sprint and DirecTV as the national sponsors of the telecast.
Turner Sports dropped the flag on its 22nd consecutive year of NASCAR coverage on June 10 with its coverage of the Nextel Cup race from Pocono Raceway.
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