MSNBC Nears Announcement on Imus’ Slot
After Four Weeks, Scarborough Still Isn’t Official Replacement
By Steve Donohue -- Multichannel News, 6/15/2007 9:46:00 AM MT
Joe Scarborough is set to kick off his fifth consecutive week as the replacement anchor for MSNBC’s Imus in the Morning program Monday, but the all-news network has still not officially declared Scarborough its permanent anchor for the morning slot.
Scarborough, a former Florida congressman, hasn’t missed a single day in the 6 a.m.-9 a.m. slot since May 28. MSNBC calls Scarborough’s morning program Morning Joe in promotions for the show on the network and its Web site, but the 6 a.m.-9 a.m. slot is still listed as MSNBC Morning News in TV listings.
Scarborough got his first crack at the weekday-morning slot the week of May 14, about one month after Don Imus was dropped from MSNBC and CBS Radio for directing a racial insult at the Rutgers University women’s-basketball team.
MSNBC still has Scarborough on its primetime schedule Monday-Thursday. But general manager Dan Abrams has filled in for Scarborough on his one-hour Scarborough Country program several times during the past two weeks.
MSNBC vice president of communications Jeremy Gaines wouldn’t say Friday if Scarborough is the permanent replacement for Imus in the Morning. But Gaines said an announcement regarding the morning slot was forthcoming.
“Soon we’ll have something to talk about,” he added.
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