By Jason Braff -- Multichannel News, 6/21/2007 10:35:00 AM
USA Network didn’t just put in a call for any doctor to help its ratings: It called Dr. Steve-O, dialing up the show for seven episodes.
Steve-O (Steven Glover), previous star of hit MTV show Jackass, will star in the reality show, which debuts Oct. 1. The new show will run at 11 p.m. (EST) following WWE’s Monday Night Raw, the highest-rated weekly series on cable.
The show will follow Steve-O as he visits wimps, nerds and couch potatoes who have been nominated by someone they know. Dr. Steve-O will then proceed to perform stunts and dares to give his patients a dose of his daredevil medicine.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
