Lifetime’s Army Wives Fortifying Its Viewing Forces
Ratings for Basic-Cable Drama Continue to Rise
By Linda Moss -- Multichannel News, 6/25/2007 11:27:00 AM
Army Wives, the highest-rated series in Lifetime Television’s 23-year history, demolished its own records, soaring to season-high ratings in overall viewers, households and key women’s demographics during its fourth episode Sunday.
The year’s top-rated new cable drama among women 18-49, Army Wives June 24 averaged 3.9 million viewers and a 3.2 Nielsen Media Research household rating, while scoring a 2.8 among women 18-49 and a 3.1 among women 25-54.
Armed with a battalion of critical acclaim, Army Wives also became the first major network-cable drama in five years to increase its audience in week four compared with week one.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
