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Lifetime’s Army Wives Fortifying Its Viewing Forces

Ratings for Basic-Cable Drama Continue to Rise

By Linda Moss -- Multichannel News, 6/25/2007 11:27:00 AM

Army Wives, the highest-rated series in Lifetime Television’s 23-year history, demolished its own records, soaring to season-high ratings in overall viewers, households and key women’s demographics during its fourth episode Sunday.

The year’s top-rated new cable drama among women 18-49, Army Wives June 24 averaged 3.9 million viewers and a 3.2 Nielsen Media Research household rating, while scoring a 2.8 among women 18-49 and a 3.1 among women 25-54.

Armed with a battalion of critical acclaim, Army Wives also became the first major network-cable drama in five years to increase its audience in week four compared with week one.

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