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Playboy Shapes Content for Apple iPhone

iPlayboy Offers Multimedia Customized for New Device

By Christian Lewis -- Multichannel News, 6/28/2007 8:27:00 AM

Looking to capitalize on the new Apple iPhone, Playboy.com launched “iPlayboy,” a collection of customized multimedia features.

Included in the offering are a free set of 12 non-nude Playmate wallpapers, downloadable from Playboy.com; a separate photo album with 12 additional Playmate photos; a full one-hour episode of Playboy Radio’s The Playmate Hour; and a Playboy.com cyber-girl video.

“We have always tried to stay ahead of the curve by delivering the fun, sophistication and sexiness of Playboy to our fans on the newest and hottest media platforms,” Playboy.com editor John D. Thomas said in a prepared statement. “And with so much buzz surrounding the all-in-one Apple iPhone, we knew we had to develop something specifically designed just for this device.”

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