ABC-Owned Stations Launch Mobile Video
Broadcast Network’s 10 Owned-and-Operated Stations Team Up with Local Wireless
By Linda Moss -- Multichannel News, 7/10/2007 1:18:00 PM
ABC-owned TV stations will now offer free video content for cellular phones.
The network’s owned-and-operated stations launched free mobile-video services in all 10 of their markets, offering advertiser-supported streaming news clips.
The 10 ABC-owned TV stations offering this new advertiser-supported news service are: WABC-TV in New York; KABC-TV in Los Angeles; WLS-TV in Chicago; WPVI-TV in Philadelphia; KGO-TV in San Francisco; KTRK-TV in Houston; WTVD in Raleigh-Durham, N.C.; KFSN-TV in Fresno, Calif.; WJRT-TV in Flint, Mich.; and WTVG in Toledo, Ohio.
“The launch of this mobile-video service offers a win-win opportunity for both viewers on the go and advertisers who want to remain connected to them,” William Burton, executive vice president of digital media for the ABC-owned television-stations group, said in a prepared statement. “As a free and easily accessible service with compelling content, the service is designed to successfully meet the growing demand for news video on video-enabled mobile devices in our markets.”
The free mobile video is being powered by Local Wireless, the nation’s largest wireless aggregator of local television-news content. Local Wireless also powers the ABC owned television-stations group’s ongoing text-based mobile services, offering news, weather, financial information, traffic and other information.
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