DiCaprio to Be Part of First Planet Green Show
Discovery Home to Relaunch in First Quarter of 2008
By Linda Moss -- Multichannel News, 7/13/2007 2:05:00 PM MT
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Beverly Hills, Calif. -- Actor Leonardo DiCaprio will help to relaunch Discovery Home as eco-lifestyle channel Planet Green with a new TV show.
DiCaprio will work on the first series Discovery Communications has green-lit for Planet Green, Eco-Town, CEO David Zaslav said at his first Television Critics Association tour here.
A casually attired Zaslav, dressed in an open white shirt and blue jeans, said Planet Green’s 13-part series will be about the rebuilding of Greensburg, Kan., a tiny town of 800 homes that was destroyed by a killer tornado May 4.
Planet Green, which has 50 million subscribers, and Discovery will help Greensburg to rebuild, from the ground up, a green model of the future, “as a sustainable model of eco-living,” according to the press release on the show.
The project was brought to Discovery by DiCaprio and Craig Piligian of Pilgrim Films & Television. DiCaprio and his production company, Appian Way, will executive-produce the series, along with Piligian and Discovery Studios, the company’s in-house production arm.
Zaslav and Discovery Communications founder John Hendricks invited DiCaprio to sit on Planet Green’s board of advisors, which will include 18 environmental leaders.
Planet Green will launch in the first quarter of next year.
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